Molly Ryan Herb Selected Projects ↗

Creative direction / people / systems

Giving Imagination room
to become something

I support the people behind the ideas, helping teams explore new possibilities and create work that matters.

Scroll to follow the work ↓

Campaign / concept to delivery

Give them a
reason to stay.

Color can command attention. Its absence can be just as powerful. I use contrast, composition, and a clear idea to create images that invite a closer look.

Attention is scarce. A strong campaign earns that first glance, then holds it long enough for the message to matter.

Editorial & Creative Case Study ↗
Patty Madden campaign artwork

Creative direction / People & perspective

Hold the standard.Give people room.

Creative direction brings the perspective of experience to a shared vision: knowing what the work needs and helping people bring it into focus. It means holding a clear visual standard while encouraging the ideas and individual strengths of the team.

Good feedback makes the next step clearer. It explains what needs to improve, why it matters, and how to move forward, while leaving room for designers to explore, solve problems, and develop their own judgment. That balance gives people the support to grow and the confidence to contribute.

The system supports
the people.

Repetitive work consumes time, energy, and budget. I identify where human judgment matters most, then build systems that automate routine tasks and give people more room to contribute. The aim is greater productivity and stronger work, with human intuition and creative control at the center.

Explore the case study ↗Explore the full workflow ↗
Press ready: one cohesive result. Automate the routine, not the creativity. Finished editorial magazine spread.

Creative technology in practice

From an idea
to an experience.

Nespresso / March 2018

A practical path to immersive storytelling.

Nespresso needed to translate stereoscopic animation into a physical experience for the Chicago home show. I advised on the technology and implementation, working with 3DAR, an Argentine animation and fabrication company.

The decision

The content called for stereoscopic playback rather than a fully interactive environment. I selected a mobile VR approach using Samsung phones and custom headset mounts, considering heat, power consumption, and reliability.

Making it work

I worked alongside the fabrication team in Dallas to integrate the experience with the physical installation, then supported installation and operation in Chicago and remained available for on-site technical support.

Harley-Davidson / November 2016

A seamless experience. A confident handoff.

At Harley-Davidson’s Milwaukee facility, I oversaw the technical setup of a 360-degree projection experience inside a custom fifteen-foot dome, ahead of its planned museum installation.

From content to projection

I prepared and rendered panoramic video in After Effects, then aligned and calibrated multiple projectors to create a seamless image around the dome’s interior.

Ready for the team

I trained staff to operate the system and provided follow-up technical support by phone. My role covered preparation, setup, and handoff at the facility; the final museum installation was handled later.